What: A mobile website was needed for the 2017 National Retail Federation Convention in NYC. The purpose was to show a tailored mobile experience which was triggered when a user connected to the free WiFi during the convention. My role in this project was to assist in the design of the experience, then implement the design by building out the entire website utilizing the company's mobile web platform. This engagement resulted in over 50,000 mobile engagements with this website across a 3 day event.
A look at the splash screen, Homepage, and Personal Shopper experience.
This is an example of the "Ask an Expert" flow of the mobile experience. These screens keep with the site design of large background images and simplistic, easy to navigate content.
Additional designs used throughout the mobile experience.